I'm looking to improve my performance in terms of Search Engine Optimisation. What are the simplest and easiest ways to improve SEO?
Many thanks

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That is a very large question and there is a lot of debate as to what works and what doesn't. This is a useful starting point http://www.seomoz.org/article/search-ranking-factors some of it may be slightly outdated by now as the SEO world move very quickly.

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maybe speak with a firm that specializes in this sort of area

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I do belive that CODING is the basic stone for all SEO ... In that make sure that ur website is SEO complaint (META TAGS, contnet ext.).

U can get lot's of incomming links, but for the long run only content will hold ur place and that is directly related to the coding issue.

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