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View Poll Results: Do you advertise locally?

Voters
17. You may not vote on this poll
  • Yes

    6 35.29%
  • No

    11 64.71%
Results 1 to 14 of 14
  1. #1
    Array

    Local Advertising

    Without trying to generalise too much, it is probably a good assumption that most webhosting companies seek to attain business through google advertising etc.

    But out of interest does anyone advertise locally through direct mail, posters, newspaper inserts etc and to what effect?

    Nick Carswell

  2. #2
    Array
    Not tried yet for only hosting, but I think if you put webhosting as an additional service to f.ex. some website design package or similar, offline advertisement might work..

  3. #3
    Registered User Array
    Now a days postcard printing is a easiest way to promote your product by both online as well as offline.Here is a site that provides the printing services with a very low cost.

  4. #4
    Array
    Sounds interesting, have you tried with postcards? I wonder they might need to look very special to bring you recipient as a customer Though trust factor could be high.

  5. #5
    From my experience in working in a print shop I would generally say offline local advertising is a great idea. But not in this instance. Business cards are always a must however. You have no idea who you will bump into.

    I would rather spend a little time creating a page on your site dedicated to the local area and listing the website in local directories.

  6. #6
    Array
    Local businesses work better for local people, that's true. But creating a postcard with "Get a website for Christmas with FREE hosting" offer might also work
    cPanel Web Hosting from €2.99 /mo. | VPS Hosting from €7.99 /mo. | Powerful Dedicated Servers from €59.95 /mo.

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  7. #7
    3 rating
    2 reviews
    Posts 2210
    Post rank 32 (27)
    Array
    Quote Originally Posted by euro-space View Post
    Local businesses work better for local people, that's true. But creating a postcard with "Get a website for Christmas with FREE hosting" offer might also work
    Perhaps if you send a million of them. "Shotgun" marketing is a very bad idea with hosting related services.

  8. #8
    Registered User Array
    In offline advertising is very hard to select the targeted area.

  9. #9
    Array
    Well, depends how are you advertising offline - just giving away the booklets in the middle of the street or having your niche somewhere..
    cPanel Web Hosting from €2.99 /mo. | VPS Hosting from €7.99 /mo. | Powerful Dedicated Servers from €59.95 /mo.

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  10. #10
    Array
    The problem is with hosting is that the margin is very low, so the cost of print advertising, whether it be newspaper, postcards etc when compared to PPC is significantly higher. Of course with the major development of social media, that's proving to be such a better tool to go with. We tried postcard marketing to local businesses offering a load of freebies as a ploy because 'we're supporting local businesses' but ultimately it didn't lead to anything, PPC & FB ads are the way forward in my eyes

  11. #11
    Registered User Array
    I think it depends on individuals and the fact to what do they think is local, especially what is their geographical location. For a company dealing with many nations would consider their own country or state as local and for a small business even the city next would not be local.

    We also being in hosting business, do publish advertisement in local magazines and news papers. It is very difficult to track the traffic coming from those adds however it help in gaining popularity of new products. We often hear people talking about those products and offers whenever we meet them.

    Regards,
    Martin

  12. #12
    Registered User Array
    I think a little bit of offline marketing is good, since there's very little, if any, targeting locally. Put up a few flyers in supermarkets maybe (ones around here ask for just 50p to put up a leaflet for a month!) and maybe a small ad in a newspaper.

    When I used to work for my friends hosting company, I walked around to local businesses who did not have a website and then talked to them about how a website can increase their sales and how it will benefit them. I explained how easy it was to build a website when using CMS software and how I would support them if they ever got stuck. This boosted sales quite a bit.

  13. #13
    Posts 118
    Post rank 5104 (-5018)
    Array
    Local networking (in person, not via a cable) can certainly work.

    People still do like doing business with people.

    ^Gav.

  14. #14
    Posts 1157
    Post rank 151 (-108)
    Array
    local radio advertising is still quite effective, if you target the times correctly. Printed material not so great, maybe if you are going for a splash on the back of a bus or on a bus stop shelter or something ....

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