I do look through most of the other GSP website's that i can find at least once a month and most importantly i believe the "About Us" pages are one of the key aspects of a Game server providers website.
So i'm not going to claim i am correct, but there are a few things that i believe are wrong on the vast majority of these providers sites.
1) Network & DC Stats
Now while you may be interested in these stats, at least half of the GSP sites i read the about page is entirely dedicated to quoting these stats.
They mean nothing to most of the users browsing your site, and will be of little interest. This means in effect the user leaves the site having found out nothing they wanted about your company.
Keep it relevent, they want to know about You, what you know, they want simple quick points about why your network is good and what servers you use.
2) Bad mouthing competitors
This is never a good plan, yet i see a LOT of websites doing this. In essence its a turn off to most customers. They want to see why you are good, not why everyone else is bad.
3) Clear lies
Many companies claim the "Best" or the "Fastest" network, and i know i've been guilty of this. If you can supply stats that prove it, or have a valid reason why you believe this is the case then this is fine.
Simply putting "We have the fastest network" without any justification isn't the best plan.
Another issue is people claiming 24 hour support, i think we all know for a game server provider this is not going to happen. At UKGame we specify "Full time" staff which is true and correct but not the working hours. It is something we need to fix ourselves as well clearly
4) Let people know you
People will trust your website and brand much better if you let people know "you" on the about pages of your GSP. Introduce yourself and anyone else who works for you.
5) Your Address!
The number of GSP's whos domain claims they are a NON Trading individual and supply no address is incredible! It's over 80% of the sites i've visited if i exclude the big boys.
I believe under Distance selling regulations you must supply this, and it certainly looks good to potential clients that you are not hiding and this information is out in the open.
I guess this concludes my 5 main pointers
Clearly i can be very wrong, but this is where i believe many are going wrong at least anyway!